Digital Marketing

Giving your Content a personality YellowRock Consultancy Limited Ghana

Giving your content more personality

It's right – more than a million contents are composed each day. The challenge however is how do you involve the audience to keep their focus on your content during this period of information overload and limited attention span? Giving your content personality; is just by adequately making your content more engaging, remarkable, and unique. Generating content to keep your readers engaged can be difficult particularly with all the distractions in the digital marketing industry yet giving your content more...

Digital Marketing Myth

Recent advancement within the marketing industry has seen an extremely mind-boggling and an all-inclusive integrated entity offering to brands. It brings with it a significantly more extensive scope of alternatives and channels to reach and engage with target audiences on a worldwide scale. This would not have been conceivable without present-day online tools like the internet and digital marketing Some aspects of Digital Marketing are steeped in myths and misguided judgments, and many brands who have believed in these myths are...

The age of digital marketing with a focus in Ghana.

With the continuous invention of mind-blowing technology and increasing ease of access to the internet, it is undeniable that customers have been empowered to have a say in shaping their perspective of brands and products almost immediately by simply pushing their fingers. This has obviously evolved the marketing spear, drastically shoving brands to engage in digital marketing.  So one would ask, what is the meaning of digital marketing? I define digital marketing simply as the utilization of digital channels to deliver...